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Peter Grant, San Francisco Airport, June 2, 1973
Peter Grant, San Francisco Airport, Jun. 2, 1973
Vital Stats
Birth Name: Peter Grant
Born: April 5, 1935
South Norwood, Surrey, England
Died: November 21, 1995
Eastbourne, East Sussex, England
Occupation(s): Actor, Bouncer, Wrestlers, Music Manager, Executive Producer
Associated Act(s): The Yardbirds, Led Zeppelin, Bad Company, Maggie Bell, Jeff Beck, Terry Reid, The New Vaudeville Band, The Nashville Teens, Stone the Crows

Peter Grant was born on April 5, 1935 in South Norwood, Surrey, England, a suburb of London. His mother was Dorothy, a secretary and there was no father listed on his birth certificate, so he was most likely conceived under illegitimate circumstances.

By age 13, he had quit schooling and became a sheet metal worker in Croydon. After 2 weeks of that, he'd moved on to other positions, such as delivery boy and stage at a local theatre. He'd put in his service in the Royal Army Ordnance Corps, achieving the rank of Colonel

After he got out of the service, he took a position as an entertainment director, after which he was a ticket taker at London's famous coffee bar 2i. A co-owner of 2i, Paul Lincoln, had suggested that Grant should get into the wrestling business. He wrestled under the names of "Count Massimo" and "Count Bruno Alassio of Milan".

This kindled Grant's interest in acting, and was involved in such movies as A Night To Remember, The Guns of Navarone and Cleopatra, as well as making TV appearances and playing the stunt double to British actor Robert Morley in many of his films. Grant used the money he'd made from acting and put it towards his own business of entertainment transportation.

Peter Grant had married a woman named Gloria and they had two children, a son Warren and daughter Helen (1964-).

Grant was hired by music promoter/manager Don Arden to act as British Tour Manager in 1963 for such acts as Bo Diddley, The Everly Brothers, Little Richard, Brian Hyland, Chuck Berry, Eddie Cochran, Gene Vincent, and The Animals and by the next year was managing his own acts, such as The Nashville Teens, an all-girl group called She Trinity, The New Vaudeville Band, Jeff Beck, Terry Reid, and Stone the Crows.

In late 1966, the manager of The Yardbirds, Simon Napier-Bell, asked Grant to take over as manager of The Yardbirds, as he was keen on becoming a film producer. Napier-Bell had told to "get rid of Jimmy Page" as he "would be a problem". Of course, that was not done.

As The Yardbirds folded in July 1968, Grant quickly became privy to Jimmy Page's plan of forming a new band. Grant joined them for the Scandanavian dates in September 1968 and before Led Zeppelin made its way to American in December, Grant had secured them a 5 year/ 5 album contract with Atlantic Records, along with a $200,000 advance bonus.

By August 1969, Grant had secured that Led Zeppelin receive 90% of ticket sales and was determined to protect Zeppelin's financial interests, that he would do such things as walk into London record stores and demand all bootleg records and he would destroy recording equipment of bootleggers (or what he thought was recording equipment, as in the example in Vancouver, British Columbia on August 19, 1971).

Grant was instrumental in helping Led Zeppelin set up their publishing company, Superhype Music, in 1968 and their own label, Swan Song Records, in 1974. He had even began to manage other bands under the Swan Song label, such as Bad Company and Maggie Bell.

After Led Zeppelin became no more in December 1980, Grant battled cocaine and heroin addiction and several health issues and became a recluse in his private estate in Hellingly, East Sussex, England. His next public appearance was in 1989 with Jimmy Page, when they attended a Frank Sinatra concert at Royal Albert Hall. Grant sold his estate and moved to Eastbourne, East Sussex, England and turned down an offer to become local magistrate for the town council. He acted in a role as a Cardinal in the 1992 movie Carry On Columbus.

Peter Grant's last public appearance was on July 26, 1995, at Page and Plant's final night at Wembley Stadium. Peter Grant suffered a fatal heart attack while driving home to his estate in Eastbourne, East Sussex, with his son Warren by his side. Peter Grant was buried on December 4, 1995 at St. Peter and St. Paul's churchyard, Hellingly, East Sussex.

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This Month in
Led Zeppelin History

March 17, 1969 - A four-song performance is filmed for TV Byen in Denmark (aired on May 19, 1969)
March 21, 1969 - Zeppelin’s debut TV appearance on "How It Is"
March 25, 1969 - Filming session for the Supershow
March xx, 1970 - The band turns down many TV offers worth large sums
March 05, 1971 - Led Zeppelin started a 12-date "Thank You" tour for British fans, appearing at the clubs from their early days and charging the same admission prices as in 1968. The first show was at Ulster Hall, Belfast, Northern Ireland where they played songs from their upcoming fourth album, including the first public performances of Black Dog, Stairway To Heaven, Going To California and Rock And Roll.
March 12, 1972 - Page and Plant rehearse some songs with the Bombay Orchestra
March 25, 1973 - Led Zeppelin finally release Houses of the Holy after production issues with the album cover
March 28, 1973 - Led Zeppelin released Houses Of The Holy in the UK. The album title was a dedication by the band to their fans who appeared at venues they dubbed "houses of the holy". Houses Of The Holy has now been certified 11 times Platinum by the Recording Industry Association of America (RIAA) for US sales in excess of 11 million copies.
March xx, 1974 - The band decide to release a double album due to the amount of left over studio material
March 29, 1975 - Led Zeppelin saw all six of their albums in the US Top 100 chart in the same week, alongside their latest album Physical Graffiti at No.1. Physical Graffiti has now been certified 16 times Platinum by the Recording Industry Association of America (RIAA) for US sales in excess of 16 million copies.
March 15, 1975 - Tickets for the Earls Court shows sellout within four hours
March xx, 1976 - Jimmy speaks with reporters mentioning the new album due out called Presence
March 31, 1976 - Presence is released
March 28, 1977 - Zeppelin arrive in Dallas, Texas to rehearse before opening the eleventh tour of the US
March xx, 1978 - Robert and John spend some time hanging around the Midlands
March 26, 1979 - Robert takes lead vocal at a Bad Company gig in Birmingham
March 04, 1980 - John Bonham makes a TV appearance on "Alright Now" with Bill Connolly
March 26, 2006 - Readers of Total Guitar magazine voted the guitar solo by Jimmy Page in Led Zeppelin’s Stairway To Heaven as the greatest guitar solo of all time. The 1971 track was voted ahead of tracks by Van Halen, Queen, Jimi Hendrix and The Eagles. On the 20th anniversary of the original release of the song, it was announced via US radio sources that the song had logged up an estimated 2,874,000 radio plays - back to back, that would run for 44 years solid.
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