Rusty Brutsché
Rusty Brutsché, 27 Feb 1972, Sydney Showground, Sydney, Australia

Showco Founder / Sound Engineer

As far back as he can remember, Rusty has always been fascinated with all things mechanical. Not long after joining a rock band in high school, he began building his own audio equipment. After earning a mechanical engineering degree at Southern Methodist University, he spent two years developing laser technology at Texas Instruments. He then transformed his audio hobby into a career by founding Showco, an audio engineering and rental house, with partner Jack Maxson in 1970.

Under Rusty's leadership, Showco quickly became a complete production services company. By 1972, Showco's offerings included lighting, scenery, and trucking as well as audio rentals. While managing Showco's overall growth, Rusty maintained a very "hands on" approach to client service by personally mixing the performances of many artists, including the legendary rock group Led Zeppelin.

In 1980, Rusty's drive for invention led him to introduce the entertainment industry's first line of automated lights. Following their introduction under the Vari*Lite brand name, Rusty soon formed a new company under that name to focus on the ongoing development of automated lighting technology. The technical innovations introduced under the Vari*Lite name have since set many of the standards by which all other automated lighting technologies are measured.

During the 1990s, Rusty sold Showco in order to concentrate his attention on the rapid growth of Vari*Lite's manufacturing and rental operations. In 2002, he sold Vari*Lite's manufacturing operations in order to focus on the company's higher-growth rental operations. As client demand for equipment continued to exceed the available inventory of his rental company, Vari*Lite Production Services (VLPS), Rusty reached a decision in 2004 to merge VLPS with PRG. The resulting entity offers all of the services offered by the original Showco, but on a much larger scale and with the largest and most technically advanced lighting inventory in the world.

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This Month in
Led Zeppelin History

January 09, 1944 - James Patrick Page was born in Heston, Middlesex
January 03, 1946 - John Baldwin was born in Sidcup, Kent
January 02, 1946 - Led Zeppelin Tour Manager Richard Cole was born in Kensal Rise, London, England
January 05, 1967 - Jimmy Page begins recording Little Games with The Yardbirds at De Lane Lea Studios in London.
January 17, 1969 - Led Zeppelin released in the US
January xx, 1970 - Led Zeppelin now play without support acts in order to perform longer sets
January 09, 1970 - Royal Albert Hall gig filmed and recorded for documentary that is eventually scraped. (But was recalled for 2003’s DVD)
January xx, 1971 - Recording continues at Headley Grange
January xx, 1972 - Page has a studio built into his home
January 02, 1973 - Plant’s car breaks down and Bonham and he barely make the Sheffield City Hall gig
January 22, 1973 - Led Zeppelin record a live gig at Southampton University
January xx, 1974 - Recording Physical Graffiti at Headley Grange
January xx, 1974 - The band resigns with Atlantic and forms their own label
January 03, 1975 - Jimmy breaks a finger at Victoria Station just a week before the European warm up shows
January 17, 1975 - The band rehearses in Minneapolis for the upcoming US tour. Bootleg "Johnny Kidd And The Pirates" evolves out of this rehearsal
January xx, 1976 - Jimmy contemplates the release of The Song Remains The Same film but, continues work on the soundtrack
January 01, 1976 - In Paris, Robert takes his first unaided steps since his car accident
January xx, 1977 - Rehearsals for US tour take place at Manticore Studios in Fulham
January 24, 1977 - Bonham and Plant watch The Damned perform at the Roxy in London
January xx, 1978 - Media still claims Led Zeppelin have broke up
January 21, 1979 - Robert Plant is now proud father to son Logan Romero
January xx, 1980 - Zeppelin donate Candy Store Rock to a benefit album to benefit children
January 31, 1995 - Jimmy Page escaped being knifed when a fan rushed the stage at a Page and Plant gig at Auburn Hills, Michigan. The fan was stopped by two security guards, who he knifed instead. After his arrest, he told police that he wanted to kill Jimmy Page because of the Satanic music he was playing.
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