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Showco Founder / Sound Engineer

As far back as he can remember, Rusty has always been fascinated with all things mechanical. Not long after joining a rock band in high school, he began building his own audio equipment. After earning a mechanical engineering degree at Southern Methodist University, he spent two years developing laser technology at Texas Instruments. He then transformed his audio hobby into a career by founding Showco, an audio engineering and rental house, with partner Jack Maxson in 1970.

Under Rusty's leadership, Showco quickly became a complete production services company. By 1972, Showco's offerings included lighting, scenery, and trucking as well as audio rentals. While managing Showco's overall growth, Rusty maintained a very "hands on" approach to client service by personally mixing the performances of many artists, including the legendary rock group Led Zeppelin.

In 1980, Rusty's drive for invention led him to introduce the entertainment industry's first line of automated lights. Following their introduction under the Vari*Lite brand name, Rusty soon formed a new company under that name to focus on the ongoing development of automated lighting technology. The technical innovations introduced under the Vari*Lite name have since set many of the standards by which all other automated lighting technologies are measured.

During the 1990s, Rusty sold Showco in order to concentrate his attention on the rapid growth of Vari*Lite's manufacturing and rental operations. In 2002, he sold Vari*Lite's manufacturing operations in order to focus on the company's higher-growth rental operations. As client demand for equipment continued to exceed the available inventory of his rental company, Vari*Lite Production Services (VLPS), Rusty reached a decision in 2004 to merge VLPS with PRG. The resulting entity offers all of the services offered by the original Showco, but on a much larger scale and with the largest and most technically advanced lighting inventory in the world.

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This Month in
Led Zeppelin History

August xx, 1968 - Page, Plant, Jones and Bonham hold their first rehearsals in Gerrard Street, London
August xx, 1968 - Page, Grant and Chris Dreja go see Robert Plant perform at a Birmingham Teachers College. Page invites Plant to his Pangbourne house and offers him the vocalist position
August xx, 1969 - Peter Grant starts enforcing the 90/10 split in favor of the band
August 31, 1969 - The third US tour ends at the Texas International Festival in Dallas
August xx, 1970 - Zeppelin earn no less than $25,000 per show
August 17, 1970 - Page completes mixing of the Led Zeppelin III in Memphis
August 19, 1971 - The seventh North American tour opens in Vancouver, British Columbia, Canada
August xx, 1972 - Jimmy Page purchases Plumpton Manor in Sussex
August xx, 1973 - Jimmy starts arranging ideas for the next album
August xx, 1974 - Film maker Peter Clifton has the band re-enact scenes at Shepperton Studios
August 31, 1974 - John Paul Jones appears with David Gilmour and Steve Broughton as Roy Harper’s backing band for the night
August 04, 1975 - Robert Plant and his family are seriously injured as their car veers off the road on the island of Rhodes
August 08, 1975 - Rehearsal for Zeppelin’s Eleventh North American tour postponed after Robert is involved in a serious car accident
August xx, 1976 - Arrangements are made to show the upcoming Zep film in theaters
August xx, 1976 - Jimmy Page finishes mixing the soundtrack for the movie The Song Remains The Same
August 14, 1977 - Jimmy jams with Ron Wood at a charity golf tournament for underprivileged children
August xx, 1978 - Robert plays with Dr. Feelgood and Phil Carson in Ibiza, Spain while on holiday
August 11, 1979 - Led Zeppelin perform a second show at Knebworth due to overwhelming ticket demands
August xx, 1980 - Jimmy moves into his new Windsor home, which was purchased from Michael Caine
August 14, 2009 - It Might Get Loud opened in select theatres in NY, WA & CA.
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