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PRESS RELEASE
Stockholm, November 2013

B.B. King and Jimmy Page signed guitar is up for charity auction

A unique electric guitar of Mark B. B. King Lucille which 2004 was signed by B. B. King and Jimmy Page from Led Zeppelin is now up for auction. On World Diabetes Day November 14 in Stockholm, Sweden, the guitar is set to be auctioned off to raise money for child diabetes research.

The auction is a collaboration between Swedish Child Diabetes Foundation, Stockholm's Auktionsverk and Lilly Diabetes.

B.B. King and Jimmy Page signed guitar is up for charity auction

The guitar is signed by B. B. King and Jimmy Page from Led Zeppelin, and is one among a number of exclusive items, for an example fashion accessories and art. The auction will be held at the restaurant Berns in Stockholm, and all items can be seen at www.auktionsverket.com from November 1. All revenues from the auction will be donated to Type 1 diabetes research.

World Diabetes Day (WDD) is celebrated every year on November 14. It engages millions of people worldwide in diabetes advocacy and awareness.

Type 1 diabetes (or juvenile onset diabetes) means that the body produce very little or no insulin. It usually debuts in children or young adults, however the causes of juvenile diabetes are not yet fully understood. Therefore additional fundings are needed in order to make important breakthroughs in curing the disease.

Link to auction:
http://auktionsverket.com/auction/special/2013-11-14/1011-gitarr-epiphone-bb-king-lucille-peerless/

For more information, please contact:
Filip Jarl, press contact, Micael Bindefeld AB,
+ 46 (0) 70–736 08 00, This email address is being protected from spambots. You need JavaScript enabled to view it.
Cecilia Björkman, communication manager Lilly,
+ 46 (0) 70-609 88 36, This email address is being protected from spambots. You need JavaScript enabled to view it.
Lisa Hillerström, press contact, Swedish Child Diabetes Foundation
+ 46 (0) 73 – 376 18 17, This email address is being protected from spambots. You need JavaScript enabled to view it.

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