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What You Want Is In The Limo

What You Want Is In The Limo

“The year 1973 distills a decade’s worth of decadence into twelve awesome months and resets the clock for the rest of the seventies and all that they imply. It’s a year that, by any measure, ought to be its own decade.” – Michael Walker

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is a very thorough look at the year in which three bands, Led Zeppelin, Alice Cooper and The Who became megahits, superstars, ultra sensations and every adjective in between. From skyrocketing album sales, to publicity (both good and bad), tickets sales, fans (and groupies) and the hype, if ever there was a formula for bands on how to succeed, these three bands figured it out.

What this book succeeded in what truly laying down the blueprints for this formula: how the bands formed, what the state the world was in at this time, what outside influences there were, and how the bands catapulted from the rest of the musical crowds. This all formed the catalyst, the tinder for the explosive fire that was what the bands experienced in 1973.

The book is very well written. It gives an intellectual immersion into these bands’ lives, not necessarily in a day-by-day basis, but selected important events that allows any reader to understand how they became as ridiculously popular as they were without over-stimulation.

My attention was definitely kept to the stories contained within this book from start to finish. Some of the information was sourced from existing interviews, which as a self-proclaimed superfan, I’ve read before, however, it is how the information was sewn together, molded and formed, was how it was made into such an enjoyable read. And yes, author Michael Walker did go the full distance in how the bands advanced beyond the year 1973 into the present day.

When I first found out about the book, the main title What You Want Is In The Limo obviously invoked salacious thoughts in my head of potentially embarrassing recollections of the band members by groupies who had enjoyed their own portion of the bands, but this book is SO MUCH MORE THAN THAT. What the bands wanted wasn’t just five minutes in heaven with offered wanton product, it was the fame, the money, the music, the buzz!

It is quite a tall task to prove the theory that one year in each of these bands’ lives was the equivalent of a decade, however, Walker absolutely succeeded.

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is available July 23, 2013 at all major bookstores and online for eReaders.

-Jeff Strawman

July 24, 2013

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Led Zeppelin History


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September 07, 1968 - The band fulfills some old Yardbirds dates in Scandanavia
September xx, 1969 - Jimmy Page is reported saying the second album will be harder than the first
September 19, 1970 - Led Zeppelin gross over $100,000 for two performances at Madison Square Gardens on the same day
September xx, 1971 - Jimmy Page is furious over a live Yardbirds release. It was forced off the shelves
September xx, 1971 - The band vacations in Hawaii
September xx, 1972 - Discussions to play various countries ends with a decision to play Japan again
September xx, 1973 - Jimmy Page considers a live release of material before releasing a new album
September 14, 1974 - Led Zeppelin and CSN&Y jam at an after party
September xx, 1975 - Jimmy meets up with Robert in Malibu, where he is staying on a tax exile
September 12, 1976 - Page and Bonham return to Switzerland and record a drum piece title Bonzo’s Montreux
September 08, 1977 - Page takes to the stage with other well knowns at a WEA records sales conference
September 15, 1978 - Zep road manager Richard Cole and Bad Company’s Simon Kirke get married in a double ceremony
September 17, 1979 - Promoter Fred Bannister forced into liquidation over Knebworth Sales with Led Zeppelin
September 18, 1980 - Jimmy reviews a new stage set up and technical details for the Eighties Part One tour at Swan Song offices
September 25, 1980 - John Bonham is found dead in Jimmy Page’s Windsor mansion by sound technician Benji Le Fevre
September 12, 2007 - It was announced at a press conference by Harvey Goldsmith that the remaining members of Led Zeppelin would reunite with Jason Bonham on drums.
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