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What You Want Is In The Limo

What You Want Is In The Limo

“The year 1973 distills a decade’s worth of decadence into twelve awesome months and resets the clock for the rest of the seventies and all that they imply. It’s a year that, by any measure, ought to be its own decade.” – Michael Walker

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is a very thorough look at the year in which three bands, Led Zeppelin, Alice Cooper and The Who became megahits, superstars, ultra sensations and every adjective in between. From skyrocketing album sales, to publicity (both good and bad), tickets sales, fans (and groupies) and the hype, if ever there was a formula for bands on how to succeed, these three bands figured it out.

What this book succeeded in what truly laying down the blueprints for this formula: how the bands formed, what the state the world was in at this time, what outside influences there were, and how the bands catapulted from the rest of the musical crowds. This all formed the catalyst, the tinder for the explosive fire that was what the bands experienced in 1973.

The book is very well written. It gives an intellectual immersion into these bands’ lives, not necessarily in a day-by-day basis, but selected important events that allows any reader to understand how they became as ridiculously popular as they were without over-stimulation.

My attention was definitely kept to the stories contained within this book from start to finish. Some of the information was sourced from existing interviews, which as a self-proclaimed superfan, I’ve read before, however, it is how the information was sewn together, molded and formed, was how it was made into such an enjoyable read. And yes, author Michael Walker did go the full distance in how the bands advanced beyond the year 1973 into the present day.

When I first found out about the book, the main title What You Want Is In The Limo obviously invoked salacious thoughts in my head of potentially embarrassing recollections of the band members by groupies who had enjoyed their own portion of the bands, but this book is SO MUCH MORE THAN THAT. What the bands wanted wasn’t just five minutes in heaven with offered wanton product, it was the fame, the money, the music, the buzz!

It is quite a tall task to prove the theory that one year in each of these bands’ lives was the equivalent of a decade, however, Walker absolutely succeeded.

What You Want Is In The Limo: On the Road with Led Zeppelin, Alice Cooper and the Who in 1973, the year that the Sixties Died and the Modern Rock Star Was Born is available July 23, 2013 at all major bookstores and online for eReaders.

-Jeff Strawman

July 24, 2013

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This Month in
Led Zeppelin History


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January 09, 1944 - James Patrick Page was born in Heston, Middlesex
January 03, 1946 - John Baldwin was born in Sidcup, Kent
January 02, 1946 - Led Zeppelin Tour Manager Richard Cole was born in Kensal Rise, London, England
January 05, 1967 - Jimmy Page begins recording Little Games with The Yardbirds at De Lane Lea Studios in London.
January 17, 1969 - Led Zeppelin released in the US
January xx, 1970 - Led Zeppelin now play without support acts in order to perform longer sets
January 09, 1970 - Royal Albert Hall gig filmed and recorded for documentary that is eventually scraped. (But was recalled for 2003’s DVD)
January xx, 1971 - Recording continues at Headley Grange
January xx, 1972 - Page has a studio built into his home
January 02, 1973 - Plant’s car breaks down and Bonham and he barely make the Sheffield City Hall gig
January 22, 1973 - Led Zeppelin record a live gig at Southampton University
January xx, 1974 - Recording Physical Graffiti at Headley Grange
January xx, 1974 - The band resigns with Atlantic and forms their own label
January 03, 1975 - Jimmy breaks a finger at Victoria Station just a week before the European warm up shows
January 17, 1975 - The band rehearses in Minneapolis for the upcoming US tour. Bootleg "Johnny Kidd And The Pirates" evolves out of this rehearsal
January xx, 1976 - Jimmy contemplates the release of The Song Remains The Same film but, continues work on the soundtrack
January 01, 1976 - In Paris, Robert takes his first unaided steps since his car accident
January xx, 1977 - Rehearsals for US tour take place at Manticore Studios in Fulham
January 24, 1977 - Bonham and Plant watch The Damned perform at the Roxy in London
January xx, 1978 - Media still claims Led Zeppelin have broke up
January 21, 1979 - Robert Plant is now proud father to son Logan Romero
January xx, 1980 - Zeppelin donate Candy Store Rock to a benefit album to benefit children
January 31, 1995 - Jimmy Page escaped being knifed when a fan rushed the stage at a Page and Plant gig at Auburn Hills, Michigan. The fan was stopped by two security guards, who he knifed instead. After his arrest, he told police that he wanted to kill Jimmy Page because of the Satanic music he was playing.
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