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Peter Grant, San Francisco Airport, June 2, 1973
Peter Grant, San Francisco Airport, Jun. 2, 1973
Vital Stats
Birth Name: Peter Grant
Born: April 5, 1935
South Norwood, Surrey, England
Died: November 21, 1995
Eastbourne, East Sussex, England
Occupation(s): Actor, Bouncer, Wrestlers, Music Manager, Executive Producer
Associated Act(s): The Yardbirds, Led Zeppelin, Bad Company, Maggie Bell, Jeff Beck, Terry Reid, The New Vaudeville Band, The Nashville Teens, Stone the Crows

Peter Grant was born on April 5, 1935 in South Norwood, Surrey, England, a suburb of London. His mother was Dorothy, a secretary and there was no father listed on his birth certificate, so he was most likely conceived under illegitimate circumstances.

By age 13, he had quit schooling and became a sheet metal worker in Croydon. After 2 weeks of that, he'd moved on to other positions, such as delivery boy and stage at a local theatre. He'd put in his service in the Royal Army Ordnance Corps, achieving the rank of Colonel

After he got out of the service, he took a position as an entertainment director, after which he was a ticket taker at London's famous coffee bar 2i. A co-owner of 2i, Paul Lincoln, had suggested that Grant should get into the wrestling business. He wrestled under the names of "Count Massimo" and "Count Bruno Alassio of Milan".

This kindled Grant's interest in acting, and was involved in such movies as A Night To Remember, The Guns of Navarone and Cleopatra, as well as making TV appearances and playing the stunt double to British actor Robert Morley in many of his films. Grant used the money he'd made from acting and put it towards his own business of entertainment transportation.

Peter Grant had married a woman named Gloria and they had two children, a son Warren and daughter Helen (1964-).

Grant was hired by music promoter/manager Don Arden to act as British Tour Manager in 1963 for such acts as Bo Diddley, The Everly Brothers, Little Richard, Brian Hyland, Chuck Berry, Eddie Cochran, Gene Vincent, and The Animals and by the next year was managing his own acts, such as The Nashville Teens, an all-girl group called She Trinity, The New Vaudeville Band, Jeff Beck, Terry Reid, and Stone the Crows.

In late 1966, the manager of The Yardbirds, Simon Napier-Bell, asked Grant to take over as manager of The Yardbirds, as he was keen on becoming a film producer. Napier-Bell had told to "get rid of Jimmy Page" as he "would be a problem". Of course, that was not done.

As The Yardbirds folded in July 1968, Grant quickly became privy to Jimmy Page's plan of forming a new band. Grant joined them for the Scandanavian dates in September 1968 and before Led Zeppelin made its way to American in December, Grant had secured them a 5 year/ 5 album contract with Atlantic Records, along with a $200,000 advance bonus.

By August 1969, Grant had secured that Led Zeppelin receive 90% of ticket sales and was determined to protect Zeppelin's financial interests, that he would do such things as walk into London record stores and demand all bootleg records and he would destroy recording equipment of bootleggers (or what he thought was recording equipment, as in the example in Vancouver, British Columbia on August 19, 1971).

Grant was instrumental in helping Led Zeppelin set up their publishing company, Superhype Music, in 1968 and their own label, Swan Song Records, in 1974. He had even began to manage other bands under the Swan Song label, such as Bad Company and Maggie Bell.

After Led Zeppelin became no more in December 1980, Grant battled cocaine and heroin addiction and several health issues and became a recluse in his private estate in Hellingly, East Sussex, England. His next public appearance was in 1989 with Jimmy Page, when they attended a Frank Sinatra concert at Royal Albert Hall. Grant sold his estate and moved to Eastbourne, East Sussex, England and turned down an offer to become local magistrate for the town council. He acted in a role as a Cardinal in the 1992 movie Carry On Columbus.

Peter Grant's last public appearance was on July 26, 1995, at Page and Plant's final night at Wembley Stadium. Peter Grant suffered a fatal heart attack while driving home to his estate in Eastbourne, East Sussex, with his son Warren by his side. Peter Grant was buried on December 4, 1995 at St. Peter and St. Paul's churchyard, Hellingly, East Sussex.


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