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Danny Goldberg

Danny Goldberg, 1975
Danny Goldberg

Publicist/Swan Song President

Danny Goldberg was born July 4, 1950 and was hired by Led Zeppelin through the prestigious PR firm of Solters, Roskin and Sabinson. Goldberg was in charge of the firm's rock n roll division. He began working for the band in 1973, a few months after the release of LZ's 5th album, Houses of the Holy. The band were due to start a US tour in May of 1973 and wanted better press. Goldberg was in his early 20s and very much in touch with the current US music scene and business. He was young and experienced, had hair longer than the band's members, was a vegetarian, he did not smoke or drink alcohol. He was quickly accepted by the band members. Interesting side note, Goldberg had once written for Rolling Stone magazine and he was able to use that experience to suggest ways that LZ could navigate around the magazine in order to get better press from them. He developed an effective strategy for interviews and press releases for the upcoming US tour after the HOTH release.

In 1974, Swan Song was launched and Goldberg was hired away from Solters, Roskin and Sabinson to run the new label from offices on Madison Ave, NYC. He continued in that position until 1976, at that time Peter Grant removed him from the US arm of the label, closed the UK operation and moved the label to Montreux, Switzerland.

Later, he was a music journalist for the LA Times, Rolling Stone and Billboard. He was founder and President of Gold Mountain Entertainment, a firm for artists such as Nirvana, Hole, Sonic Youth and Bonnie Raitt.

Goldberg was Chairman and CEO of Mercury Records Group and Warner Bros. Records in the 1990s and formed independant label Artemis Records in 1999. He is currently the President of Gold Village Entertainment, whose artist list includes The Hives, Tom Morello and Ben Lee.

He just penned an autobiography in September 2008 entitled Bumping Into Genuises: My Life Inside the Rock and Roll Business.

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This Month in
Led Zeppelin History

July xx, 1969 - The band play many festivals now on their third American tour
July xx, 1970 - Additional recording for Led Zeppelin III at London’s Island Studios
July 16, 1970 - Photographer Chris Welch films Led Zeppelin on his 8mm camera, some clips later used in the Whole Lotta Love promo video
July xx, 1971 - Untitled gets re-mixed in London
July 05, 1971 - A riot erupts mid-concert, forcing Led Zeppelin to stop after about 40 minutes
July xx, 1972 - After repeated bad press, Led Zeppelin hire their first publicity firm
July 20, 1973 - A last minute decision is made to film the remaining part of the tour
July xx, 1973 - Led Zeppelin is filmed over the three nights for their film that will emerge as The Song Remains The Same
July xx, 1974 - After viewing their 1973 filmed performance, it is apparent critical errors were made
July xx, 1974 - Mixing for Physical Graffiti at Olympic Studios
July 05, 1975 - The band meet in Montreux to discuss adding South America and Japan to the end of their North American tour
July xx, 1976 - Bonham and Page fly to Montreux, Switzerland to check out some new sound and drum effects
July 17, 1977 - The last ever performance of Moby Dick played at the Seattle Kingdome
July 24, 1977 - The band plays its last US date at the Oakland Coliseum
July xx, 1978 - Led Zeppelin are invited to perform at Maggie Bell’s Festival Hall show
July xx, 1979 - Led Zeppelin film their rehearsal at Bray Studios
July 04, 1979 - Led Zeppelin confirm a second date at Knebworth in August 1979
July 05, 1980 - Simon Kirke joins in on drums for an encore in Munich
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