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Danny Goldberg

Danny Goldberg, 1975
Danny Goldberg

Publicist/Swan Song President

Danny Goldberg was born July 4, 1950 and was hired by Led Zeppelin through the prestigious PR firm of Solters, Roskin and Sabinson. Goldberg was in charge of the firm's rock n roll division. He began working for the band in 1973, a few months after the release of LZ's 5th album, Houses of the Holy. The band were due to start a US tour in May of 1973 and wanted better press. Goldberg was in his early 20s and very much in touch with the current US music scene and business. He was young and experienced, had hair longer than the band's members, was a vegetarian, he did not smoke or drink alcohol. He was quickly accepted by the band members. Interesting side note, Goldberg had once written for Rolling Stone magazine and he was able to use that experience to suggest ways that LZ could navigate around the magazine in order to get better press from them. He developed an effective strategy for interviews and press releases for the upcoming US tour after the HOTH release.

In 1974, Swan Song was launched and Goldberg was hired away from Solters, Roskin and Sabinson to run the new label from offices on Madison Ave, NYC. He continued in that position until 1976, at that time Peter Grant removed him from the US arm of the label, closed the UK operation and moved the label to Montreux, Switzerland.

Later, he was a music journalist for the LA Times, Rolling Stone and Billboard. He was founder and President of Gold Mountain Entertainment, a firm for artists such as Nirvana, Hole, Sonic Youth and Bonnie Raitt.

Goldberg was Chairman and CEO of Mercury Records Group and Warner Bros. Records in the 1990s and formed independant label Artemis Records in 1999. He is currently the President of Gold Village Entertainment, whose artist list includes The Hives, Tom Morello and Ben Lee.

He just penned an autobiography in September 2008 entitled Bumping Into Genuises: My Life Inside the Rock and Roll Business.

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