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Danny Goldberg

Danny Goldberg, 1975
Danny Goldberg

Publicist/Swan Song President

Danny Goldberg was born July 4, 1950 and was hired by Led Zeppelin through the prestigious PR firm of Solters, Roskin and Sabinson. Goldberg was in charge of the firm's rock n roll division. He began working for the band in 1973, a few months after the release of LZ's 5th album, Houses of the Holy. The band were due to start a US tour in May of 1973 and wanted better press. Goldberg was in his early 20s and very much in touch with the current US music scene and business. He was young and experienced, had hair longer than the band's members, was a vegetarian, he did not smoke or drink alcohol. He was quickly accepted by the band members. Interesting side note, Goldberg had once written for Rolling Stone magazine and he was able to use that experience to suggest ways that LZ could navigate around the magazine in order to get better press from them. He developed an effective strategy for interviews and press releases for the upcoming US tour after the HOTH release.

In 1974, Swan Song was launched and Goldberg was hired away from Solters, Roskin and Sabinson to run the new label from offices on Madison Ave, NYC. He continued in that position until 1976, at that time Peter Grant removed him from the US arm of the label, closed the UK operation and moved the label to Montreux, Switzerland.

Later, he was a music journalist for the LA Times, Rolling Stone and Billboard. He was founder and President of Gold Mountain Entertainment, a firm for artists such as Nirvana, Hole, Sonic Youth and Bonnie Raitt.

Goldberg was Chairman and CEO of Mercury Records Group and Warner Bros. Records in the 1990s and formed independant label Artemis Records in 1999. He is currently the President of Gold Village Entertainment, whose artist list includes The Hives, Tom Morello and Ben Lee.

He just penned an autobiography in September 2008 entitled Bumping Into Genuises: My Life Inside the Rock and Roll Business.

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This Month in
Led Zeppelin History

September 07, 1968 - The band fulfills some old Yardbirds dates in Scandanavia
September xx, 1969 - Jimmy Page is reported saying the second album will be harder than the first
September 19, 1970 - Led Zeppelin gross over $100,000 for two performances at Madison Square Gardens on the same day
September xx, 1971 - Jimmy Page is furious over a live Yardbirds release. It was forced off the shelves
September xx, 1971 - The band vacations in Hawaii
September xx, 1972 - Discussions to play various countries ends with a decision to play Japan again
September xx, 1973 - Jimmy Page considers a live release of material before releasing a new album
September 14, 1974 - Led Zeppelin and CSN&Y jam at an after party
September xx, 1975 - Jimmy meets up with Robert in Malibu, where he is staying on a tax exile
September 12, 1976 - Page and Bonham return to Switzerland and record a drum piece title Bonzo’s Montreux
September 08, 1977 - Page takes to the stage with other well knowns at a WEA records sales conference
September 15, 1978 - Zep road manager Richard Cole and Bad Company’s Simon Kirke get married in a double ceremony
September 17, 1979 - Promoter Fred Bannister forced into liquidation over Knebworth Sales with Led Zeppelin
September 18, 1980 - Jimmy reviews a new stage set up and technical details for the Eighties Part One tour at Swan Song offices
September 25, 1980 - John Bonham is found dead in Jimmy Page’s Windsor mansion by sound technician Benji Le Fevre
September 12, 2007 - It was announced at a press conference by Harvey Goldsmith that the remaining members of Led Zeppelin would reunite with Jason Bonham on drums.
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