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Breaking Records - Peter Grant, May 6, 1973

Miami, Florida

The considerable bulk of Peter Grant relaxed in a Miami Beach hotel after a day of fishing in the blue waters of Biscayne Bay.

The discerning South London-born manager of Led Zeppelin, the group which is the current sensation in the world of hard rock, had just heard with acute satisfaction that their last LP is topping the American album chart.

"Only our fifth album, and our fifth 'number one' here and in Britain," he mused. Under Grant's astute guidance which has made them all into millionaires, Jimmy Page, John Paul Jones, Robert Plant and John Bonham are being talked about as four young men who are doing what the American pop world thought impossible out-Beatling the Beatles.

The comparisons with the Liverpool group don't stop there for 38-year-old Grant, married with a wife and two children, is inevitably being compared with the late Brian Epstein as a financial genius who knows how to exploit talent to its full.

The unsentimental music moguls of America are contemplating with envy the cash that is flowing to Led Zeppelin.

They arrived only last week for their eighth tour of America and immediately pulled in a crowd of 54,000 in Atlanta.

Then, they moved south to Tampa, Florida where 58,000 fans paid a record £127,000 to hear them. The 35 concerts they will churn out on the tour are expected to bring them £2 million and Grant said they do the concerts to plug their albums.

The group's current LP, Houses of the Holy, has sold 1,200,000 copies in five weeks and is eventually expected to bring in £8 million.

And altogether this year the quartet of electronic musicians and their manager are expected to earn £12 million - "before expenses," said Grant.

"And they are pretty considerable we have a 10-man team of lighting and sound men to go ahead of us, and considering too, that it costs us nearly £15,000 to put on each concert."

Grant said that he joined Zeppelin five years ago (1968) when the Yardbirds, another group he used to manage, split up.

"We explored all the styles and techniques but tried not to lose the heavy core of raw feeling that was the sound in those days," said Grant.

Finally they developed a sophisticated free-floating blues style which has struck a chord of recognition in youth all over the world.
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This Month in
Led Zeppelin History

March 17, 1969 - A four-song performance is filmed for TV Byen in Denmark (aired on May 19, 1969)
March 21, 1969 - Zeppelin’s debut TV appearance on "How It Is"
March 25, 1969 - Filming session for the Supershow
March xx, 1970 - The band turns down many TV offers worth large sums
March 05, 1971 - Led Zeppelin started a 12-date "Thank You" tour for British fans, appearing at the clubs from their early days and charging the same admission prices as in 1968. The first show was at Ulster Hall, Belfast, Northern Ireland where they played songs from their upcoming fourth album, including the first public performances of Black Dog, Stairway To Heaven, Going To California and Rock And Roll.
March 12, 1972 - Page and Plant rehearse some songs with the Bombay Orchestra
March 25, 1973 - Led Zeppelin finally release Houses of the Holy after production issues with the album cover
March 28, 1973 - Led Zeppelin released Houses Of The Holy in the UK. The album title was a dedication by the band to their fans who appeared at venues they dubbed "houses of the holy". Houses Of The Holy has now been certified 11 times Platinum by the Recording Industry Association of America (RIAA) for US sales in excess of 11 million copies.
March xx, 1974 - The band decide to release a double album due to the amount of left over studio material
March 29, 1975 - Led Zeppelin saw all six of their albums in the US Top 100 chart in the same week, alongside their latest album Physical Graffiti at No.1. Physical Graffiti has now been certified 16 times Platinum by the Recording Industry Association of America (RIAA) for US sales in excess of 16 million copies.
March 15, 1975 - Tickets for the Earls Court shows sellout within four hours
March xx, 1976 - Jimmy speaks with reporters mentioning the new album due out called Presence
March 31, 1976 - Presence is released
March 28, 1977 - Zeppelin arrive in Dallas, Texas to rehearse before opening the eleventh tour of the US
March xx, 1978 - Robert and John spend some time hanging around the Midlands
March 26, 1979 - Robert takes lead vocal at a Bad Company gig in Birmingham
March 04, 1980 - John Bonham makes a TV appearance on "Alright Now" with Bill Connolly
March 26, 2006 - Readers of Total Guitar magazine voted the guitar solo by Jimmy Page in Led Zeppelin’s Stairway To Heaven as the greatest guitar solo of all time. The 1971 track was voted ahead of tracks by Van Halen, Queen, Jimi Hendrix and The Eagles. On the 20th anniversary of the original release of the song, it was announced via US radio sources that the song had logged up an estimated 2,874,000 radio plays - back to back, that would run for 44 years solid.
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