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Breaking Records - Peter Grant, May 6, 1973

Miami, Florida

The considerable bulk of Peter Grant relaxed in a Miami Beach hotel after a day of fishing in the blue waters of Biscayne Bay.

The discerning South London-born manager of Led Zeppelin, the group which is the current sensation in the world of hard rock, had just heard with acute satisfaction that their last LP is topping the American album chart.

"Only our fifth album, and our fifth 'number one' here and in Britain," he mused. Under Grant's astute guidance which has made them all into millionaires, Jimmy Page, John Paul Jones, Robert Plant and John Bonham are being talked about as four young men who are doing what the American pop world thought impossible out-Beatling the Beatles.

The comparisons with the Liverpool group don't stop there for 38-year-old Grant, married with a wife and two children, is inevitably being compared with the late Brian Epstein as a financial genius who knows how to exploit talent to its full.

The unsentimental music moguls of America are contemplating with envy the cash that is flowing to Led Zeppelin.

They arrived only last week for their eighth tour of America and immediately pulled in a crowd of 54,000 in Atlanta.

Then, they moved south to Tampa, Florida where 58,000 fans paid a record £127,000 to hear them. The 35 concerts they will churn out on the tour are expected to bring them £2 million and Grant said they do the concerts to plug their albums.

The group's current LP, Houses of the Holy, has sold 1,200,000 copies in five weeks and is eventually expected to bring in £8 million.

And altogether this year the quartet of electronic musicians and their manager are expected to earn £12 million - "before expenses," said Grant.

"And they are pretty considerable we have a 10-man team of lighting and sound men to go ahead of us, and considering too, that it costs us nearly £15,000 to put on each concert."

Grant said that he joined Zeppelin five years ago (1968) when the Yardbirds, another group he used to manage, split up.

"We explored all the styles and techniques but tried not to lose the heavy core of raw feeling that was the sound in those days," said Grant.

Finally they developed a sophisticated free-floating blues style which has struck a chord of recognition in youth all over the world.
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This Month in
Led Zeppelin History

April 24, 1969 - 2nd US Tour begins (1st as headliners) at the Fillmore West
April xx, 1970 - Robert comments about the violence in the audience near the end of the fifth tour
April 04, 1970 - Jimmy Page performs White Summer/Black Mountain Side on the Julie Felix BBC show
April 16, 1970 - Whole Lotta Love was certified Gold in the US after selling over a million copies. The single had peaked at No. 4 on the US singles chart. In the UK, Atlantic Records had expected to issue the edited version themselves, and pressed initial copies for release on December 5, 1969. However, band manager Peter Grant was adamant that the band maintain a "no-singles" approach to marketing their recorded music in the UK and he halted the release.
April xx, 1971 - Untitled is rumored to be released this month
April xx, 1972 - Recording sessions for Houses Of The Holy at Stargroves and Olympic studios
April xx, 1973 - Led Zeppelin rehearse their new stage show in preparation for their huge 1973 US Tour
April xx, 1974 - Swan Song concentrates its efforts on signing new acts
April xx, 1975 - Jimmy does some mixing at Electric Lady studios for TSRTS soundtrack
April 19, 1975 - 51,000 tickets sell in two hours for three nights at Earls Court, two added dates see another 34,000 tickets sold
April xx, 1976 - The band decide they will release their film to theaters
April 30, 1977 - Led Zeppelin breaks the record for the largest attendance for a single-act show in the Pontiac Silverdome with 76,229 in attendance
April xx, 1978 - The band hold a meeting, this time with Robert, to discuss Zeppelin’s future
April 03, 1979 - Page, Bonham and Plant jam with Bad Company again in Birmingham
April 27, 1980 - The band rehearses at Rainbow Theater for an upcoming European tour
April 26, 1988 - James Patrick Page III’s birthday. He is named after his father is the only son of Jimmy and Patricia Ecker. Jimmy spoke of his son saying: "He is wonderful. He has made a big difference to my life."
April 21, 1998 - Page and Plant released Walking Into Clarksdale.
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