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Breaking Records - Peter Grant, May 6, 1973

Miami, Florida

The considerable bulk of Peter Grant relaxed in a Miami Beach hotel after a day of fishing in the blue waters of Biscayne Bay.

The discerning South London-born manager of Led Zeppelin, the group which is the current sensation in the world of hard rock, had just heard with acute satisfaction that their last LP is topping the American album chart.

"Only our fifth album, and our fifth 'number one' here and in Britain," he mused. Under Grant's astute guidance which has made them all into millionaires, Jimmy Page, John Paul Jones, Robert Plant and John Bonham are being talked about as four young men who are doing what the American pop world thought impossible out-Beatling the Beatles.

The comparisons with the Liverpool group don't stop there for 38-year-old Grant, married with a wife and two children, is inevitably being compared with the late Brian Epstein as a financial genius who knows how to exploit talent to its full.

The unsentimental music moguls of America are contemplating with envy the cash that is flowing to Led Zeppelin.

They arrived only last week for their eighth tour of America and immediately pulled in a crowd of 54,000 in Atlanta.

Then, they moved south to Tampa, Florida where 58,000 fans paid a record £127,000 to hear them. The 35 concerts they will churn out on the tour are expected to bring them £2 million and Grant said they do the concerts to plug their albums.

The group's current LP, Houses of the Holy, has sold 1,200,000 copies in five weeks and is eventually expected to bring in £8 million.

And altogether this year the quartet of electronic musicians and their manager are expected to earn £12 million - "before expenses," said Grant.

"And they are pretty considerable we have a 10-man team of lighting and sound men to go ahead of us, and considering too, that it costs us nearly £15,000 to put on each concert."

Grant said that he joined Zeppelin five years ago (1968) when the Yardbirds, another group he used to manage, split up.

"We explored all the styles and techniques but tried not to lose the heavy core of raw feeling that was the sound in those days," said Grant.

Finally they developed a sophisticated free-floating blues style which has struck a chord of recognition in youth all over the world.
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This Month in
Led Zeppelin History

August xx, 1968 - Page, Plant, Jones and Bonham hold their first rehearsals in Gerrard Street, London
August xx, 1968 - Page, Grant and Chris Dreja go see Robert Plant perform at a Birmingham Teachers College. Page invites Plant to his Pangbourne house and offers him the vocalist position
August xx, 1969 - Peter Grant starts enforcing the 90/10 split in favor of the band
August 31, 1969 - The third US tour ends at the Texas International Festival in Dallas
August xx, 1970 - Zeppelin earn no less than $25,000 per show
August 17, 1970 - Page completes mixing of the Led Zeppelin III in Memphis
August 19, 1971 - The seventh North American tour opens in Vancouver, British Columbia, Canada
August xx, 1972 - Jimmy Page purchases Plumpton Manor in Sussex
August xx, 1973 - Jimmy starts arranging ideas for the next album
August xx, 1974 - Film maker Peter Clifton has the band re-enact scenes at Shepperton Studios
August 31, 1974 - John Paul Jones appears with David Gilmour and Steve Broughton as Roy Harper’s backing band for the night
August 04, 1975 - Robert Plant and his family are seriously injured as their car veers off the road on the island of Rhodes
August 08, 1975 - Rehearsal for Zeppelin’s Eleventh North American tour postponed after Robert is involved in a serious car accident
August xx, 1976 - Arrangements are made to show the upcoming Zep film in theaters
August xx, 1976 - Jimmy Page finishes mixing the soundtrack for the movie The Song Remains The Same
August 14, 1977 - Jimmy jams with Ron Wood at a charity golf tournament for underprivileged children
August xx, 1978 - Robert plays with Dr. Feelgood and Phil Carson in Ibiza, Spain while on holiday
August 11, 1979 - Led Zeppelin perform a second show at Knebworth due to overwhelming ticket demands
August xx, 1980 - Jimmy moves into his new Windsor home, which was purchased from Michael Caine
August 14, 2009 - It Might Get Loud opened in select theatres in NY, WA & CA.
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