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Breaking Records - Peter Grant, May 6, 1973

Miami, Florida

The considerable bulk of Peter Grant relaxed in a Miami Beach hotel after a day of fishing in the blue waters of Biscayne Bay.

The discerning South London-born manager of Led Zeppelin, the group which is the current sensation in the world of hard rock, had just heard with acute satisfaction that their last LP is topping the American album chart.

"Only our fifth album, and our fifth 'number one' here and in Britain," he mused. Under Grant's astute guidance which has made them all into millionaires, Jimmy Page, John Paul Jones, Robert Plant and John Bonham are being talked about as four young men who are doing what the American pop world thought impossible out-Beatling the Beatles.

The comparisons with the Liverpool group don't stop there for 38-year-old Grant, married with a wife and two children, is inevitably being compared with the late Brian Epstein as a financial genius who knows how to exploit talent to its full.

The unsentimental music moguls of America are contemplating with envy the cash that is flowing to Led Zeppelin.

They arrived only last week for their eighth tour of America and immediately pulled in a crowd of 54,000 in Atlanta.

Then, they moved south to Tampa, Florida where 58,000 fans paid a record £127,000 to hear them. The 35 concerts they will churn out on the tour are expected to bring them £2 million and Grant said they do the concerts to plug their albums.

The group's current LP, Houses of the Holy, has sold 1,200,000 copies in five weeks and is eventually expected to bring in £8 million.

And altogether this year the quartet of electronic musicians and their manager are expected to earn £12 million - "before expenses," said Grant.

"And they are pretty considerable we have a 10-man team of lighting and sound men to go ahead of us, and considering too, that it costs us nearly £15,000 to put on each concert."

Grant said that he joined Zeppelin five years ago (1968) when the Yardbirds, another group he used to manage, split up.

"We explored all the styles and techniques but tried not to lose the heavy core of raw feeling that was the sound in those days," said Grant.

Finally they developed a sophisticated free-floating blues style which has struck a chord of recognition in youth all over the world.
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This Month in
Led Zeppelin History

September 07, 1968 - The band fulfills some old Yardbirds dates in Scandanavia
September xx, 1969 - Jimmy Page is reported saying the second album will be harder than the first
September 19, 1970 - Led Zeppelin gross over $100,000 for two performances at Madison Square Gardens on the same day
September xx, 1971 - Jimmy Page is furious over a live Yardbirds release. It was forced off the shelves
September xx, 1971 - The band vacations in Hawaii
September xx, 1972 - Discussions to play various countries ends with a decision to play Japan again
September xx, 1973 - Jimmy Page considers a live release of material before releasing a new album
September 14, 1974 - Led Zeppelin and CSN&Y jam at an after party
September xx, 1975 - Jimmy meets up with Robert in Malibu, where he is staying on a tax exile
September 12, 1976 - Page and Bonham return to Switzerland and record a drum piece title Bonzo’s Montreux
September 08, 1977 - Page takes to the stage with other well knowns at a WEA records sales conference
September 15, 1978 - Zep road manager Richard Cole and Bad Company’s Simon Kirke get married in a double ceremony
September 17, 1979 - Promoter Fred Bannister forced into liquidation over Knebworth Sales with Led Zeppelin
September 18, 1980 - Jimmy reviews a new stage set up and technical details for the Eighties Part One tour at Swan Song offices
September 25, 1980 - John Bonham is found dead in Jimmy Page’s Windsor mansion by sound technician Benji Le Fevre
September 12, 2007 - It was announced at a press conference by Harvey Goldsmith that the remaining members of Led Zeppelin would reunite with Jason Bonham on drums.
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