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Led Zeppelin have launched a TV ad campaign to promote new double album Mothership in the runup to their reunion concert next month.

The campaign, which uses red-and-black animation modelled on the cover art by "street art" illustrator Shepard Fairey, trails the legendary rock band's reunion more than 25 years after they broke up.

The 60-second ad, created by Fold7TV, the TV arm of design agency Fold7, features a medley of snippets from classic Led Zeppelin songs such as Kashmir, Black Dog, Whole Lotta Love and Immigrant Song.

It also features rotoscoped footage, where animators trace over live-action film, of the band performing.

The UK TV campaign, commissioned by Warner Music UK, will run on terrestrial and satellite TV as well as cinemas nationwide until Christmas.

"The task was to create an ad that reflects the enormity of the band and the massive impact that they have had on people's lives over the last 40 years," said the Fold7TV marketing director, Sam Balderstone.


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This Month in
Led Zeppelin History

October xx, 1968 - Led Zeppelin is recorded
October 19, 1968 - Final performance as the New Yardbirds
October 31, 1969 - Led Zeppelin II is released in the US
October 17, 1969 - Bonham is thrilled to play Carnegie Hall where Buddy Rich and Gene Krupa have performed
October 23, 1970 - Led Zeppelin III is released in the US
October xx, 1970 - The press lash out at the band over the Led Zeppelin III acoustic content
October xx, 1971 - Page and Plant venture around Thailand and India after the Japan tour
October 18, 1972 - Zeppelin rehearse at the Rainbow Theater for a UK tour
October xx, 1973 - Each member performs an individual film sequence for their concept film
October 31, 1974 - Swan Song hosts a party for the launch of its UK division
October xx, 1975 - Led Zeppelin decide not to tour and concentrate on recording new material
October 20, 1976 - The Song Remains The Same premieres at New York’s Cinema One
October xx, 1977 - Jimmy starts assembling a Led Zeppelin live album from recordings as far back as 1969
October xx, 1978 - Jones and Bonham record with Paul McCartney at Abbey Road Studios
October xx, 1978 - Rehearsals for In Through The Out Door in London
October xx, 1979 - All nine Led Zeppelin albums enter the Billboards Top 200 -- no other band has ever achieved this
October 10, 1980 - A private funeral is held for John Bonham at Rushock church in Worcestershire
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