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$10M reason Robert Plant blitzed social media

So, you're 64-year-old rock-and-roll god, front-man of Led Zeppelin, Robert Plant, and you want to make a 10-part documentary about your vacation to Mali. How best do you promote it? Just like everyone else, social media. By why, oh why would anyone want to do that? Buried in a 5-year-old article on our own website, we found a potential answer to that question.

First, the news: Plant blitzed the social media scene with the addition of Twitter, Instagram, and Google Plus accounts, and an upgrade to his personal website, according to a report yesterday.

In February, Plant hinted he wasn't against the idea of a Led Zeppelin reunion tour next year, which should be welcome news to anyone who happens to find themselves in the massive economic pull of the iconic rock band's gravitational sphere.

A 2008 article in Upstart Business Journal, archived from our days as Condé Nast Portfolio, reported that one of Zeppelin's best known songs, Stairway to Heaven, had generated $12 million in publishing royalties, was worth $550 million for the master recording, and of particular interest to Plant's social media blitz, had the potential to generate an additional $10 million in future revenue.

And that's just the one song. But, of course, you're Robert Plant, you're a world-class artist. You don't do it for the money, right?

From: Upstart Business Journal


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This Month in
Led Zeppelin History

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November 21, 1968 - Robert becomes a father to a baby girl named Carmen Jane.
November 09, 1968 - Robert marries Maureen in London. Their reception is a performance at the Roundhouse in London
November xx, 1969 - Tempers flare over Atlantic in the UK wanting to release singles
November xx, 1969 - Recording for Led Zeppelin III begins at Olympic Studios in London
November xx, 1970 - Plans are in motion for a Yardbirds reunion
November 08, 1971 - Finally after much anticipation, Untitled is released
November xx, 1972 - Houses Of The Holy is mixed and completed
November 10, 1972 - Led Zeppelin sell out 120,000 tickets in one day
November xx, 1973 - Initial recordings for Physical Graffiti commences at Headley Grange
November 04, 1973 - Led Zeppelin finalize the purchase of Headley Grange to be their new corporate headquarters
November xx, 1974 - The band makes plans and rehearses for the tenth North American tour
November xx, 1975 - Led Zeppelin records Presence in a mere 18 days
November xx, 1976 - Led Zeppelin book into Ezyhire Studios to rehearse new material for an upcoming tour
November 04, 1976 - The Song Remains The Same movie premieres in Europe
November xx, 1977 - Jimmy dispells rumors of Led Zeppelin’s break up
November 06, 1978 - Led Zeppelin purchase and ship new gear to Polar Studios to begin work on a new album
November 10, 1979 - Led Zeppelin and their entire entourage attend an ABBA concert
November 07, 1980 - The band meets with Peter Grant to announce the retirement of Led Zeppelin
November 29, 1999 - The RIAA announced that Led Zeppelin were only the third act in music history to achieve four or more Diamond albums, a Diamond album being awarded for accredited sales of more than 10 million units in the US.
November 01, 2007 - An announcement was made that Jimmy Page had fractured his finger on his left hand after a fall in his garden and the reunion show would be postponed to December 10, 2007.
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