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What happens when you get a legendary Led Zeppelin guitarist and Obama-approved blues star in the same room? Aside from some pretty sweet sounds, you get John Varvatos' latest campaign, fronted by Jimmy Page and Gary Clark Junior. "Jimmy Page has been a music and fashion icon of mine since 1970," said Varvatos of the collaboration. "Gary Clark Jr. is the real deal - amazing guitar player, singer, songwriter and friend. Having 'The Master' and the 'Young Guitar-Slinger' together in our campaign is a dream come true." Whilst the clothes look great, we're going groupie for the sunglasses. Note: not to be worn inside unless you're also a rock star.

Available February. Prices start at £105 for clothing and £138 for sunglasses. johnvarvatos.com



This campaign rocks: Jimmy Page and Gary Clark Jr. for John Varvatos This campaign rocks: Jimmy Page and Gary Clark Jr. for John Varvatos This campaign rocks: Jimmy Page and Gary Clark Jr. for John Varvatos


From: GQ
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This Month in
Led Zeppelin History

October xx, 1968 - Led Zeppelin is recorded
October 19, 1968 - Final performance as the New Yardbirds
October 31, 1969 - Led Zeppelin II is released in the US
October 17, 1969 - Bonham is thrilled to play Carnegie Hall where Buddy Rich and Gene Krupa have performed
October 23, 1970 - Led Zeppelin III is released in the US
October xx, 1970 - The press lash out at the band over the Led Zeppelin III acoustic content
October xx, 1971 - Page and Plant venture around Thailand and India after the Japan tour
October 18, 1972 - Zeppelin rehearse at the Rainbow Theater for a UK tour
October xx, 1973 - Each member performs an individual film sequence for their concept film
October 31, 1974 - Swan Song hosts a party for the launch of its UK division
October xx, 1975 - Led Zeppelin decide not to tour and concentrate on recording new material
October 20, 1976 - The Song Remains The Same premieres at New York’s Cinema One
October xx, 1977 - Jimmy starts assembling a Led Zeppelin live album from recordings as far back as 1969
October xx, 1978 - Jones and Bonham record with Paul McCartney at Abbey Road Studios
October xx, 1978 - Rehearsals for In Through The Out Door in London
October xx, 1979 - All nine Led Zeppelin albums enter the Billboards Top 200 -- no other band has ever achieved this
October 10, 1980 - A private funeral is held for John Bonham at Rushock church in Worcestershire
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