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Led Zeppelin ad lands on UK TV

Led Zeppelin have launched a TV ad campaign to promote new double album Mothership in the runup to their reunion concert next month.

The campaign, which uses red-and-black animation modelled on the cover art by "street art" illustrator Shepard Fairey, trails the legendary rock band's reunion more than 25 years after they broke up.

The 60-second ad, created by Fold7TV, the TV arm of design agency Fold7, features a medley of snippets from classic Led Zeppelin songs such as Kashmir, Black Dog, Whole Lotta Love and Immigrant Song.

It also features rotoscoped footage, where animators trace over live-action film, of the band performing.

The UK TV campaign, commissioned by Warner Music UK, will run on terrestrial and satellite TV as well as cinemas nationwide until Christmas.

"The task was to create an ad that reflects the enormity of the band and the massive impact that they have had on people's lives over the last 40 years," said the Fold7TV marketing director, Sam Balderstone.



From: GUARDIAN.CO.UK
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This Month in
Led Zeppelin History


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December 16, 1968 - Zep plays Bath Pavilion for a mere £75.
December 26, 1968 - First American concert at the Coliseum in Denver, CO
December xx, 1969 - Led Zeppelin are reported to have sold 5 million dollars worth of albums in the US
December 11, 1969 - Led Zeppelin are presented gold and platinum discs for their first two albums
December xx, 1970 - The band enters Island Studios to begin work on the fourth album
December xx, 1971 - The band plays a few low-key shows back in England
December 23, 1972 - The band break for Christmas holiday after a London gig
December xx, 1973 - John Paul Jones works on studio productions for Madeline Bell
December xx, 1973 - Joe Massot films Jimmy Page’s fantasy sequence at Loch Ness
December 19, 1974 - John Paul Jones and Jimmy Page jam with Bad Company at the Rainbow Theater
December 10, 1975 - Led Zeppelin play a 45-minute show with Norman Hale at Behan’s in Jersey
December xx, 1976 - Led Zeppelin rehearses for the 1977 tour
December 25, 1976 - It’s announced that Plant and Bonham will reunite with the Band of Joy for three shows in the new year
December xx, 1977 - The band minus Robert gather to discuss Led Zeppelin’s future plans
December xx, 1978 - The new album is completed quickly at Polar Studios and mixed at Jimmy’s Plumpton Studio
December xx, 1979 - John Bonham considers joining Paul McCartney’s Wings
December 29, 1979 - The band minus Jimmy Page attend the Paul McCartney And Wings Kampuchea befefit show
December 04, 1980 - Led Zeppelin issue the following statement not to carry on as a band: "We wish it to be known, that the loss of our dear friend and the deep respect we have for his family, together with the deep sense of harmony felt by ourselves and our manager have led us to decide that we could not continue as we were."
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